Freedom of decision-making is the secret ingredient in the projects he realizes.
It’s something that usually gets neglected: a process that’s different from anything you’ve seen before.
He doesn’t shift responsibility to anyone. He answers to himself first and foremost for the result: no one criticizes his work more than himself.
His responsibility for the project is the ultimate responsibility of the creator.
It’s an art. It’s an act of unbound creativity.
He offers his clients to make a leap of faith: no edits, pure trust. It brings a very different flavor to everything that’s going on.
Is there another way? Sure. That thing with collegial decision-making, that’s also possible. It’s not for him though.